The Talismans

It's officially launch day!

Far left and Far right images captured by Ramblefreestudios

Friends, today is the day. The website is LIVE!

I've been waiting for this day for a LONG time. It was while preparing for launch that I looked back at my notes for Safta and realized that this has been in the works for nearly two years. TWO YEARS!

I’m so ecstatic that the time is finally here to share it with all of you. As I mentioned a few weeks ago, Safta is a brand that is all about rituals. It is a home for you, me, and anyone who feels deeply that home lives within our bones. Safta is for everyone who believes that home can be fostered through our daily actions and the way we gather with loved ones—how we pass on traditions and honor what matters in our hearts.

I’ve been working hard on this brand and how she will be rolled out. I have decided that the best and most fitting way would be to start things off slowly. I want to do everything here with love and deep intention, and this is why it made all the sense in the world to launch the site with my hand-made, one-of-a-kind talisman jewelry collection.

If you’d asked me a year ago if Safta would launch with jewelry as its first product, I would’ve laughed in your face. But what I’ve learned (and shared with you along the way) is that we must follow the breadcrumbs. And my breadcrumbs have led me here with no falter in their trail. When I began making necklaces as a way to decompress and have some fun last summer, I was touching in with my inner child and it showed. I was delighted—tickled even that these necklaces were resonating with so many of you. And day after day the interest keeps growing. Recently I expanded my collection to begin offering custom pieces that we work on together, and each time I string channeled crystals onto a cord for one of your pieces, little Maya squeals with joy.

These pieces are playful while also being deeply charged with intention—each one is infused with a prayer for the wearer to remember where they came from and where they are going. They teach us to trust ourselves and always go with our instincts because that is what matters most.

This collection is a reminder for us to stay light, have fun, and honor our younger selves. Let them lead the way.

When I was little, I would say that I wanted to be a gemologist when I grew up. I had those geode kits, spent hours at any crystal shop, and loved all things that glittered. Every year when we’d meet our family friends in North Carolina, I’d look most forward to the “mining” excursion and would proudly line up all the tiny gemstones that I unearthed from the dirt.

It’s funny how life has a roundabout way of spiraling you right back to your source. It might feel dizzying on the circular-seeming path, but eventually, you land right back in a familiar place, with the advantage of being slightly more evolved when you get there.

I’ve been thinking about that a lot as I have been putting together this website—what it is now, and what I hope for it to become as my spiral continues to expand. And it’s exciting because I can feel the spiral returning me to this place of purpose. A home for all of the things I hold dear. A home for play, for community, for joy, and for deep rooting into our ancestral intentions and rituals. A return on the spiral of humanity for us all.

I’m so glad you’re here, and I can’t wait to see what treasures you choose.

And stay tuned for the next product drop very soon. (It’s a good one ☕️.)

All of my love & tidchatshi (a phrase with no perfect translation, but something we use to say enjoy when you get something new :))

Maya